Unlock the Power of Personal Branding to Attract Premium Clients, Earn More Fees, and be Recognised as a Go-to Expert.
At Formidable Adviser, we provide proven educational materials to help ambitious advisers at every career stage position themselves for success. Get the results and the career you deserve by leveraging the ideal combination of advice and marketing assets for your role in the digital age.
Meet Mark Laing MBA – Your Advice Marketing and Personal Branding Strategist
Advisers Think Getting Clients is a Marketing Problem. In Reality, Personal Branding is the Smart Solution They Need.
The Formidable Adviser Personal Branding Matrix is a step-by-step process to define your professional identity, communicate your specialist expertise, and build authority that attracts premium clients and results.
Be FORMIDABLE
Use the Matrix to access the twelve performance criteria across the two personal branding asset classes of advice and marketing to tailor your approach, strategies and actions. Do the work over a few weeks to get the results that will last decades.
Think You’re Just Another Adviser? Watch This.
In just 3 minutes, discover why being good isn’t enough; and how your personal brand could be the reason you’re overlooked. If you’re ready to stand out, not blend in, press play.
Personal Branding
Don’t be a wasted talent. Fully leverage your expertise, experience and solutions for clients.
Educational Based Marketing
Demonstrate your expertise and insights through high-value educational content that attracts ideal clients.
Social Media and On-line Presence
Have published content and an engaging presence where clients, referral sources and influencers are active on-line.
Inbound Marketing and Referral Strategies
Stop chasing clients and start attracting them.
Your Next Step: Stop Blending In
You’ve got the expertise. Now it’s time to be recognised for it. You can keep relying on generic marketing and referrals that keep you invisible… or you can take control, build a personal brand that sets you apart, and position yourself as the go-to expert. The choice is yours – stand out or more of the same?
Let’s Grow!
Check out our latest blog articles! A valuable resource for professional advisers, covering marketing strategies, personal branding, and client engagement.
Alex Hormozi’s latest book
Having consumed countless hours of Alex Hormozi’s free video content, I have purchased his latest book as a big ‘thank you’. Let’s financially support all content creators who add value. Review of the book coming soon!...
“I didn’t realise that all my education and experience would work against me after redundancy “
For many older professionals, redundancy isn’t just a loss of a role, but the start of job market confusion. You’re told to modernise your CV and proudly include your key achievements, but soon realise that what makes you so incredibly employable, looks different...
Personal Branding to be Positioned as a Specialist – Step 3: Marketing Assets
In this post I discuss how to create marketing assets that position you as the go-to-expert for your specialist advice. This is the third step in building an effective personal brand that optimises your expertise, experience and solutions for niche clients. With...
Personal Branding to be Positioned as a Specialist – Step 2: Advice Assets
In this post we learn how to create advice assets that position you as the go-to-expert for your specialist expertise. This is the second step in building an effective personal brand that optimises your expertise, experience and solutions for niche clients. Our...